As more millennials become parents, they turn to the internet to answer their questions. IKEA’s social media presence has been fairly quiet in recent years, averaging about 4K likes per Instagram post versus their competitor, Target, who rakes in 40K likes per Instagram post.
IKEA has to have a better online presence during this digital age of work from home and Zoom school. They can reach another generation of parents and ultimately emphasize how it is possible for their child to have a normal childhood during this uncertain time. YouTube is a great platform to start on because it is filled with the best guidance on nearly every topic one can think of. Eye-catching titles can boost interactions and likes. |