In ME115A: Introduction to Human Values, we were assigned the challenge to use human-centered design methods to develop a product or service that reimagines the food truck experience. The modern food truck experience is ripe with design opportunities. Over the duration of 3 weeks, we explored how the experiences of the vendors, customers, and others in the food truck ecosystem could be significantly improved.
It was critical to understand your users, define a specific target group, hone in on a moment of their journey that is most ripe for change (with the potential to create the greatest impact), develop and prototype solutions, and use storytelling in a compelling way through video.
Solution and Video
We ended up picking the point of view of the food truck worker and solving the issue of a language barrier. We knew our solution had to be simple and easy since most food trucks didn't like using technology and changing their normal routine.
We created the Barrier Breaker, which is a new form of ordering. On one side, the entirety of the menu is in English, while the other side is in the respective food truck's mother tongue. When you order, you merely check off the boxes of the items you want. Then, you hand it off to the person at the register who hole-punches the paper and flips it over to give to the chef.