Our mission is to provide consumers of the fashion industry with an informative and engaging shopping experience using technology that allows customers to try on clothes without leaving the house.

This was the final project of one of my Product Design core classes: ME 115C - Designing Your Business. We were tasked to come up with business ideas that relate to the pandemic and would benefit businesses during this time. Online shopping has become a big thing during quarantine. Amazon has seen a 24% revenue increase for their first quarter. When malls are closed and it’s dangerous to go outside, people love to do it in the convenience of their own beds.

Problem

As a woman, I find online shopping a hard time. Women’s sizing for clothes is incredibly inconsistent and becomes a hassle when I can't try items on. It’s hard to judge how a clothing item looks on your body compared to a model who probably does not have the same body type. BI Intelligence estimates that mobile shopping will account for fully 45 percent of U.S. online purchases by 2020, or $284 billion. In our solution, we want to make people feel comfortable in their own bodies and clothes, while also limiting human interaction (especially during this time).

User Persona and Total Addressable Market

Our main market is adults 18-65 who are online shoppers are are tech-literate and we predict a market share of 10%. We will have a subscription price per month for customers and businesses to get our projected revenue.
We’ll be assuming that we charge businesses for the licensing fee of our software along with average click per cost. In addition, we assume we have no physical cost of goods and our employees will be marketing developing our software.

Product Sketches/​Prototype

DressUp is a virtual dressing room. We use augmented reality to allow the user to “try-on clothes” to see what it looks like on them. Instead of guessing a size, you can click ‘try-on with dress up.’ When you first use DressUp, it will lead you to a page where you can enter your measurements, then ask you to have your whole body in frame to rotate 360 degrees twice, and then it shows you the item on yourself through our 3D renditions. This saves people time and reduces the hassle of returning or going out in public.

Bottom-up projections